朱红军;李贺

• 1:上海财经大学 会计与财务研究院 上海 200433
• 2:上海财经大学 会计学院 上海 200433

摘要(Abstract)：

随着信息渠道的多样化,媒体面临巨大挑战,探究媒体发展的关键因素显得尤为重要。作为推动媒体改善经营效率的重要举措,文化体制改革对媒体发展产生了深远影响,市场作为报道的收益来源也显示出了自身活力。文章以"三聚氰胺事件"后报纸对乳业公司的报道为样本,首次实证分析了文化体制改革和市场化进程对媒体报道的促进作用。研究发现,文化体制改革推进更为深入的全国性报纸和非政府机关报分别比地方性报纸和政府机关报原文转载通报类信息的倾向性要弱;此外,报社所在省份的市场化程度越高,报纸报道的态度和内容越多元化。文章指出,进一步改善内部经营效率、推动市场化进程是媒体行业发展的关键。

关键词(KeyWords)： 媒体;文化体制改革;市场化进程

Abstract:

Keywords:

基金项目(Foundation): 国家自然科学基金项目(71172144);教育部人文社会科学重点研究基地重大项目(11JJD790055);教育部新世纪优秀人才支持计划(NCET-12-0902)

作者(Author): 朱红军;李贺

Email:

DOI:

参考文献(References)：

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